NASA STYLE - FULL GUIDE (NOVEMBER 2006)

NASA STYLE - FULL GUIDE (NOVEMBER 2006)., The goal of this Style Guide is to establish a clear, consistent and unique visual identity for NASA. The visual identity builds on NASA's brand by combining the most recognized existing elements ”our name and insignia” with progressive elements and messages. Uniform graphic elements and messages provide the framework for establishing a visual identity. In turn, designers can use this architecture to create materials that enhance public knowledge of NASA's work. Issued under the authority of 14 CFR 1221, this guide sets out the prime elements needed to produce approved NASA communications material. The first section defines the basic elements of the NASA visual identity and discusses its usage. The remainder of the guide explores how to combine and incorporate the basic elements into the agency's print, Web and media communications.